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	<title>Alessandra Bourdot</title>
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	<link>http://www.alessandrabourdot.com</link>
	<description>Writer, blogger, translator</description>
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		<title>Adultérios na Corte</title>
		<link>http://www.alessandrabourdot.com/adulterios-na-corte-3/</link>
		<comments>http://www.alessandrabourdot.com/adulterios-na-corte-3/#comments</comments>
		<pubDate>Wed, 02 May 2012 17:41:37 +0000</pubDate>
		<dc:creator>Alessandra Bourdot</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[adultério]]></category>
		<category><![CDATA[infidelidade]]></category>
		<category><![CDATA[politica]]></category>
		<category><![CDATA[relacionamentos]]></category>
		<category><![CDATA[relationship]]></category>

		<guid isPermaLink="false">http://www.alessandrabourdot.com/?p=1297</guid>
		<description><![CDATA[Visiting the page of the Museum of the First Empire (former residence of the Marquise of Santos, in the neighborhood of São Cristóvão, Rio de Janeiro), I find this text: &#8220;In 1826, the Marquise takes up residence in the palace, &#8230; <a href="http://www.alessandrabourdot.com/adulterios-na-corte-3/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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<div class='en' style='' lang='en' dir='ltr'>
Visiting the <a href="http://www.funarj.rj.gov.br/museus/mpr_01.html" target="_blank">page of the Museum of the First Empire </a>(former residence of the Marquise of Santos, in the neighborhood of São Cristóvão, Rio de Janeiro), I find this text:</p>
<p>&#8220;In 1826, the Marquise takes up residence in the palace, which was a venue for big parties and dances with the presence of her beloved, the Emperor Dom Pedro I, now a widower from his first marriage.&#8221;</p>
<p>Things are not exactly like that. The relationship between Dom Pedro and Domitilla (the Marquise) was already public for years. As Domitila moved to the &#8220;Yellow House&#8221; (the current Museum of the First Empire) before the death of Empress Leopoldina, we can assume that the two ladies were neighbors for a few months.</p>
<p>Does it matter? Well, I don´t think so. The infidelity of Dom Pedro did not stop him from proclaim the independence, win a civil war in Portugal and even get some time to write musics. So why fix his supposed &#8220;moral failure&#8221; justifying it with an &#8220;already a widower&#8221;?</p>
<p>It is curious the power of adultery when comparing it to other sins. After the scandal with his intern, Bill Clinton had to speak publicly about the case and to hope the forgiveness of voters. For another hand, his successor, did not need to apologize for insubordination, falsification of evidence, or war crimes. Which one is worse, after all?</p>
<p>Based on the scale of moral values​​, the likely conspiracy against Dominique Strauss-Kahn was simple and efficient. Why waste time creating political or financial scandals when ten minutes with a chambermaid at the Sofitel are more efficient? Because corruption is a boring subject of boring newspapers. But the infidelities of the IMF&#8217;s director changed the history of France and they almost reelect Sarkozy.</p>
<p>Society sometimes looks like those puritan women from the stories of Nelson Rodrigues, looking for some distraction from the tedium by policing the fidelity of the neighbors, but still in bathrobes and gates parted, waiting eagerly to live, even just a little, of intense sins.
</p></div>
<p style="text-align: center;"><a href="http://www.alessandrabourdot.com/wp-content/uploads/2012/04/infidelidade-1.jpg"><img class="aligncenter  wp-image-1243" style="border-image: initial; border-width: 3px; border-color: black; border-style: solid;" title="Batom no colarinho branco" src="http://www.alessandrabourdot.com/wp-content/uploads/2012/04/infidelidade-1.jpg" alt="Batom no colarinho branco" width="554" height="270" /></a></p>
<p>&nbsp;</p>
<p>
<p><small>This Article is also available in <b>Portuguese</b>.</small></p>

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		<title>A ironia de um desprezo</title>
		<link>http://www.alessandrabourdot.com/ironia-desprezo-declaracao-de-teera/</link>
		<comments>http://www.alessandrabourdot.com/ironia-desprezo-declaracao-de-teera/#comments</comments>
		<pubDate>Wed, 18 Apr 2012 17:49:34 +0000</pubDate>
		<dc:creator>Alessandra Bourdot</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Declaração de Teerã]]></category>
		<category><![CDATA[diplomacia]]></category>
		<category><![CDATA[Erdogan]]></category>
		<category><![CDATA[Irã]]></category>
		<category><![CDATA[Lula]]></category>
		<category><![CDATA[politica]]></category>

		<guid isPermaLink="false">http://www.alessandrabourdot.com/?p=1116</guid>
		<description><![CDATA[There are many curious stories in Brazilian diplomacy. But this one will be among the best. In short. In 2010, the U.S. government has entrusted to Brazil and Turkey a special mission: to go to Iran and negotiate an exchange &#8230; <a href="http://www.alessandrabourdot.com/ironia-desprezo-declaracao-de-teera/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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<div class='en' style='' lang='en' dir='ltr'>
 There are many curious stories in Brazilian diplomacy. But this one will be among the best. In short.</p>
<p>In 2010, the U.S. government has entrusted to Brazil and Turkey a special mission: to go to Iran and negotiate an exchange of nuclear fuel. Officially, the U.S. government placed itself as &#8220;willing to negotiate&#8221; and avoid sanctions.</p>
<p>And so they did: Lula and Erdogan, the Prime Minister of Turkey.</p>
<p>But the unexpected has come: the mission was successful. And was it not supposed to be? Well, not really. The sending of Lula and Erdogan was made relying on the obvious failure of the two countries, both diplomatically inexperienced and unprepared to deal with issues of &#8220;the grown ups&#8221;. The expected failure would serve to sustain new sanctions: &#8220;We tried to negotiate, but &#8230; you know Iran&#8230;&#8221;</p>
<p>Lula and Erdogan did what they was asked to. They went back home with the famous &#8220;Tehran Declaration&#8221; signed: Iran agreed to send 1.2 tons of its uranium to be enriched abroad, under the supervision of Turkey. With the mission that went wrong exactly because it worked out, the situation got tense.</p>
<p>The reaction came quickly. &#8220;Ah, but I did not authorize nor even asked for such agreement&#8221;, Obama said. Brazil and Turkey were discredited in the media, accused of vanity, anti-semitism, anti-americanism, makers of international agreements not allowed.</p>
<p>But times have changed. Brazil and Turkey may not have the experience of the major powers. Maybe so they have their own private codes and their own way of conducting things to an understanding.</p>
<p>The reaction of the Brazilian government: leak to the press a letter from Obama in which the President asks Lula and Erdogan to do exactly (no more, no less) what they did. &#8220;Who is lying now?&#8221;</p>
<p>Brazil is not be the super-powerful leader of the international complex joints, have not the strongest military power in the world and the country continues without a chair to sit on the UN Security Council. Brazil is just a guy who has suffered a lot, gained experience dealing with its internal issues, and it is no longer willing to accept certain things, and even much less willing to contribute to the maintenance of the bellicose posture that dominated the 20th century.</p>
<p>As the former President Lula declared, during the mission in Iran: &#8220;There are a million reasons why we have arguments to build peace and no argument for us to build the war.&#8221;</p>
<p>The full story about the episode has just been told in the book &#8220;A Single Roll of the Dice&#8221;, by the american analyst of Iranian origin Trita Parsi. The full article about it you can read in this <strong><a href="http://www.bbc.co.uk/portuguese/noticias/2012/04/120417_livro_brasil_ira_dg.shtml" target="_blank">link da BBC Brasil</a></strong>. 
</div>
<p><img style="border-image: initial; border-width: 3px; border-color: black; border-style: solid;" src="http://s.glbimg.com/jo/g1/f/original/2010/05/17/lula620.jpg" alt="Irã concorda em fazer troca de combustível nuclear na Turquia" width="620" height="400" /></p>
<p>
<p><small>This Article is also available in <b>Portuguese</b>.</small></p>

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		<title>Merchandising Digital é contar histórias</title>
		<link>http://www.alessandrabourdot.com/merchandising-digital-e-contar-historias-2/</link>
		<comments>http://www.alessandrabourdot.com/merchandising-digital-e-contar-historias-2/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 15:47:08 +0000</pubDate>
		<dc:creator>Alessandra Bourdot</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[advertisement]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[o2]]></category>

		<guid isPermaLink="false">http://www.alessandrabourdot.com/?p=653</guid>
		<description><![CDATA[This video has become very known: a clip with the famous song &#8220;Eduardo e Mônica&#8221;, made by Vivo, to Valentine&#8217;s Day. What is so special about it? Well, the video sells the brand (a cellphone company) in the best possible &#8230; <a href="http://www.alessandrabourdot.com/merchandising-digital-e-contar-historias-2/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[
</p>
<div class='en' style='' lang='en' dir='ltr'>
 This video has become very known: a clip with the famous song &#8220;Eduardo e Mônica&#8221;, made by Vivo, to Valentine&#8217;s Day. What is so special about it? Well, the video sells the brand (a cellphone company) in the best possible way: indirectly. The brand is not mentioned until the end. The plot, the main message is the dream of a happy ending even for unexpected and improbable couples.  And the story is told by the lyrics of the famous song. This is digital merchandising. And a real good one! Congratulations to <strong><a title="O2 Filmes" href="http://www.o2filmes.com/site.html" target="_blank">O2 Filmes</a></strong>!</p>
<p>The online advertising is on its first steps. Even though we can&#8217;t say &#8220;this is it!&#8221;, we can already say &#8220;it is NOT that&#8221;. On Internet, the passive comunication doesn&#8217;t work. Nobody stands still just watching an advertisement. User wants to share + interact + be entertained. Is there a better way offer all this than simply telling a good story? And all formats are welcome: a single story, web serie or even realities. Why not? Stories have always been told, and they always will.  Specially with a good happy ending. Like this one:</p>
<p style="text-align: center;"><p><a href="http://www.alessandrabourdot.com/merchandising-digital-e-contar-historias-2/"><em>Click here to view the embedded video.</em></a></p>   
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</p>
<p>&nbsp;</p>
<p>
<p><small>This Article is also available in <b>Portuguese</b>.</small></p>

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		<title>Onde estão os amigos de DSK?</title>
		<link>http://www.alessandrabourdot.com/onde-estao-os-amigos-de-dsk/</link>
		<comments>http://www.alessandrabourdot.com/onde-estao-os-amigos-de-dsk/#comments</comments>
		<pubDate>Fri, 11 Nov 2011 23:13:05 +0000</pubDate>
		<dc:creator>Alessandra Bourdot</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[adultério]]></category>
		<category><![CDATA[Dominique Strauss-Kahn]]></category>
		<category><![CDATA[DSK]]></category>
		<category><![CDATA[escândalos sexuais]]></category>
		<category><![CDATA[França]]></category>
		<category><![CDATA[infidelidade]]></category>
		<category><![CDATA[Le Parisien]]></category>
		<category><![CDATA[politica]]></category>
		<category><![CDATA[sex scandal]]></category>

		<guid isPermaLink="false">http://www.alessandrabourdot.com/?p=1097</guid>
		<description><![CDATA[(&#8220;De ce mesme papier où il vient d&#8217;escrire l&#8217;arrest de condamnation contre un adultere, le juge en desrobe un lopin pour en faire un poulet à la femme de son compagnon.&#8221;  Michel de Montaigne) After the scandal of the Sofitel &#8230; <a href="http://www.alessandrabourdot.com/onde-estao-os-amigos-de-dsk/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[
<blockquote><p><em>(</em>&#8220;De ce mesme papier où il vient d&#8217;escrire l&#8217;arrest de condamnation contre un adultere, le juge en desrobe un lopin pour en faire un poulet à la femme de son compagnon.&#8221;<em>  Michel de Montaigne)</em></p></blockquote>
<div class='en' style='' lang='en' dir='ltr'>
After the scandal of the Sofitel case involving Dominique Strauss-Kahn, former IMF chief, and a hotel waitress, the matter was slowly leaving the newspaper. In the middle of pre-electoral period in France, DSK, a former and strong threat to Sarkozy reelection, has been forgotten.</p>
<p>A melancholic article from <strong><a title="DSK déprime... place des Vosges" href="http://www.leparisien.fr/dsk-la-chute/dsk-deprime-place-des-vosges-14-11-2011-1719115.php" target="_blank">Le Parisien</a></strong> , says that the old circle-DSK is disintegrating. Abandoned by almost all his friends, that recently supported him as the future president of France, DSK is alone. According to the newspaper Le Monde, &#8220;he spends his days at home, walking in circles.&#8221;</p>
<p>Socialists now direct their energies into Hollande, the new &#8220;best friend&#8221; party.</p>
<p>Among the exceptions is Michèle Sabban, Vice President of the Regional Council of Ile-de-France. She admits she is disappointed (not known if with DSK or with the direction of the story).</p>
<p>Unlike others, she says, &#8220;We have an old friendship. If he needs me, I will be here&#8221;. Concerning to his old &#8220;friends&#8221; she comments that &#8220;they are nothing but courtiers.&#8221; About her friend, she says he lives a tragedy.</p>
<p>On Monday, DSK was the target of a group of feminist protesters dressed as semi-nude maids beneath her ​​window. Will he get over things? Absolutely. But right now, in this low moment for who was in a high level, the question arises: where are the friends of DSK?
</p></div>
<div style="text-align: center;"><img class="alignnone" style="border-width: 4px; border-color: black; border-style: solid; margin: 2px;" title="dsk" src="http://www.leparisien.fr/images/2011/10/31/1695467_dsk_640x280.jpg" alt="" width="576" height="252" /></div>
<p>
<p><small>This Article is also available in <b>Portuguese</b>.</small></p>

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