After the scandal of the Sofitel case involving Dominique Strauss-Kahn, former IMF chief, and a hotel waitress, the matter was slowly leaving the newspaper. In the middle of pre-electoral period in France, DSK, a former and strong threat to Sarkozy reelection, has been forgotten.

A melancholic article from Le Parisien , says that the old circle-DSK is disintegrating. Abandoned by almost all his friends, that recently supported him as the future president of France, DSK is alone. According to the newspaper Le Monde, “he spends his days at home, walking in circles.”

Socialists now direct their energies into Hollande, the new “best friend” party.

Among the exceptions is Michèle Sabban, Vice President of the Regional Council of Ile-de-France. She admits she is disappointed (not known if with DSK or with the direction of the story).

Unlike others, she says, “We have an old friendship. If he needs me, I will be here”. Concerning to his old “friends” she comments that “they are nothing but courtiers.” About her friend, she says he lives a tragedy.

On Monday, DSK was the target of a group of feminist protesters dressed as semi-nude maids beneath her ​​window. Will he get over things? Absolutely. But right now, in this low moment for who was in a high level, the question arises: where are the friends of DSK?

This video has become very known: a clip with the famous song “Eduardo e Mônica”, made by Vivo, to Valentine’s Day. What is so special about it? Well, the video sells the brand (a cellphone company) in the best possible way: indirectly. The brand is not mentioned until the end. The plot, the main message is the dream of a happy ending even for unexpected and improbable couples.  And the story is told by the lyrics of the famous song. This is digital merchandising. And a real good one! Congratulations to O2 Filmes!

The online advertising is on its first steps. Even though we can’t say “this is it!”, we can already say “it is NOT that”. On Internet, the passive comunication doesn’t work. Nobody stands still just watching an advertisement. User wants to share + interact + be entertained. Is there a better way offer all this than simply telling a good story? And all formats are welcome: a single story, web serie or even realities. Why not? Stories have always been told, and they always will.  Specially with a good happy ending. Like this one:

Click here to view the embedded video.

   

This is an amusing and quite known video that plays with the classical image: the client doesn’t know what he wants. Of course, in the practical daily work, we know that is not exactly like this. In the search for new solutions, experimentation is essential and it takes time until we find the perfect solution. But in some cases, it may happen! Watch the video.

Click here to view the embedded video.